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Advertising Center |
2008 B2B Search Marketing Strategy Guide:
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Improve Your B2B Search Marketing Results with Insights from Leading Search Marketing Agency Pros and Business.com Based on survey responses from 144 search marketing agencies currently managing B2B client campaigns, this whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI. Register now to download this FREE “must read” whitepaper which covers:
A comprehensive B2B search marketing agency directory is also included. Register today and your FREE copy will be emailed to you. |
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2008 B2B Search Marketing Strategy Guide: Advice From the Pros Overview B2B marketers aren't usually ones to jump on an unproven bandwagon. "Let someone else bear the cost of experimentation," we say, and then we wait to adopt until we see proven results or an important competitor jumps onboard. Based on our observations, industry statistics and knowledgeable B2B search marketing experts, it's clear that B2B search marketing is rapidly moving into the mainstream. A 2006 Forrester study* found that 59% of B2B marketers already use search marketing, and MarketingSherpa's recent research** pegs search marketing (paid search and search engine optimization) as 9-10% of the overall B2B marketing budget. Private equity firm Veronis Suhler Stevenson predicts that B2B spending on all forms of e-media will grow from 9.9% of the overall B2B marketing budget in 2006 to 20.3% in 2011*** . Search marketing is gaining budget share from other marketing tactics because it promises both the ability to get your company's message in front of a prospect actively searching for exactly what you have to sell and the ability to clearly tie marketing costs to business results. While B2B search marketing is easy to start - if you have a have a web site, a credit card and a basic text ad written, you're in business - there's a tremendous depth of knowledge, experience and discipline that separates average search marketers from ones who deliver the best ROI for their company or clients. This solution guide will help you understand the unique challenges of B2B search marketing, and focus on what you can do today, and throughout 2008, to improve your B2B search marketing results. This advice is based on survey responses from 144 search marketing agencies currently managing B2B client campaigns and Business.com’s experience serving over 6,000 current B2B advertisers. In this action-oriented guide, we'll cover:
To view the entire whitepaper, click here to register. * "B2B Marketing Needs a Makeover—Now," Forrester, August, 2006 ** "Search Marketing Benchmark Guide 2008", MarketingSherpa, September, 2007. *** "Communications Industry Forecast: 2007-2011" Veronis Suhler Stevenson, 2007. |
