Guide to Coupon Bounceback Services

Find coupon bounceback services and solutions to improve your business
By Kim Finn

If you want to initiate a marketing tool that can help generate repeat business by your customers, consider using coupon bounceback services. Bounceback coupons allow you to employ a distribution period where customers come to your store (brick-and-mortar or online) to pick up the coupons for use during a later redemption period. Manufacturers, retailers and grocery companies offering coupons can all make use of bounceback coupons.

To achieve fulfillment with your bounceback coupon services, you must increase the likelihood that customers will find and use the coupons you make available. As you think about coupon fulfillment, you first must think about what type of coupon you'll use:

1. Free coupons, no registration required, that your customers can cut out of the Sunday paper,

2. Truly free coupons anyone can print from the Internet,

3. Electronic solutions that don't require outsourced coupon bounceback services or working with a national coupon fulfillment center,

Action Steps

The best contacts and resources to help you get it done

Outsource your paper coupon fulfillment to coupon fulfillment houses If you've decided to use paper bounceback coupons, you should consider using a national coupon fulfillment center to take care of the back-end processing tasks for you. Customers will purchase your products using coupons found in newspapers or fliers, and at that time you can present them with bounceback coupons for future purchases. Coupon fulfillment houses will validate and process all your coupons.

I recommend: Consider the coupon redemption and fulfillment solutions of Milano Promotional Services that include verifying every single coupon received, prompt payment to retailers and flexible reporting tailored to your needs. Think about outsourcing the bounce back-coupon reconciliation and online coupon processing to Arrowhead Promotion & Fulfillment Co.

Try truly free coupons that customers print off their computers For customer convenience, try printable online coupons -- no sign-ups required. Many customers find it burdensome or unnecessarily intrusive if they have to register at a website before they can print off any coupons, so look for opportunities where your potential customers can simply print a coupon without having to fill in any information beforehand.

I recommend: Go to Coupon Fusion, an online service, to view some of the sample coupons you can create and add to your own website for a monthly fee. You can also register at ZiXXo to create, manage and get your coupons to ZiXXo affiliates like Yahoo!, Google, AOL, MSN and Ask.

Consider electronic solutions for bounceback coupon services Customers can lose or forget bounce back paper coupons when they visit your store, so think about incorporating electronic coupons bounceback solutions that provide convenience for both you and your customer. Consider the concept of mobile coupons - customers retrieving your coupons from their mobile phones at the time and point of purchase. You can also load coupons onto plastic cards that customers carry in their wallets.

I recommend: Visit Cellfire, the only nationwide mobile coupon service accessible via mobile phone using any US carrier, to view a demonstration or contact them. Cellfire's newest feature lets customers type a bounceback discount code visible on your initial coupon into their Cellfire accounts via mobile phone; customers can then throw away the paper coupon and show the bounceback code from their phones to a cashier during the redemption period to redeem it. For another alternative to paper bounceback coupons, contact Feedback Rewards Plus. This company offers online customer surveys and bounceback solutions.

Tips & Tactics

Helpful advice for making the most of this Guide

Regardless of the bounceback coupon solution you choose, you must ensure it provides you with the appropriate reports that let you monitor and analyze the performance of your coupon program.