A home loan lead in Georgia provides information on prospective clients who are looking for a mortgage. They are essential to sales professionals and many companies offer them to lenders who need mortgage leads. Georgia mortgage lead companies may charge by the month or by the lead.

You can obtain mortgage sales leads in Georgia quickly through the Internet. Lenders offer website visitors an opportunity to submit their personal information in a mortgage query and then sell that information to mortgage brokers.

There are three basic types of mortgage leads for Georgia:

1. Mortgage lead services in Georgia will send a non-exclusive lead to more than one mortgage broker. This is the most inexpensive type of mortgage lead in Georgia and is the result of a prospective customer looking for the best deal.

2. A mortgage lead company will send exclusive Georgia mortgage leads to only one broker. This is the most lucrative and therefore most expensive type of lead.

3. Semi-exclusive leads represent a compromise between exclusive and non-exclusive mortgage leads. GA mortgage lead companies sell semi-exclusive leads to a limited number of mortgage companies, usually four or five, that compete for the sale.

Action Steps
The best contacts and resources to help you get it done

Find GA mortgage leads in real time

You can save time by doing business with Georgia mortgage lead companies that send potential clients directly to you for an immediate response.

I recommend: Mortgage Leads Network allows you to join for free and selects leads based on your criteria, including the state. Big Mortgage Leads offers Georgia mortgage leads when you select Mortgage Leads on the order form.

Buy mortgage leads in Georgia by the batch

Mortgage lead companies usually can deliver a group of leads in a variety of formats. This allows you to distribute leads to your sales agents in the manner most efficient for your business.

I recommend: Juicy Leads delivers semi-exclusive leads that they do not sell more than three times. Juicy Leads can deliver the leads in CSV, PDF and plain text formats. The Leadlink sorts leads based on the clients criteria and delivers this list each day.

Hire a company that provides Georgia mortgage lead generation by forming partnerships

A firm that has a close relationship with major mortgage and real estate brokers will be able to easily gather consumer data and verify information. A partnership with other mortgage lead companies can result in a seamless integration of multiple lead management systems.

I recommend: Services-On-Tap provides exclusive mortgage leads using Ellie Mae to obtain consumer data. LeadPoint provides a single location for customers to buy leads from multiple sources in real time.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Live lead transfers are the most expensive mortgage leads in Georgia but also have the best chance of becoming a sale. Potential clients complete an online application and the lead company calls them to verify their information. The lead company then transfers this information to a broker.