Email is How Campaigning is Done. And LyrisHQ is the Tool for the Job
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Discover how to integrate social media into your public relations.
www.vocus.com/socialmedia
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Email is How Campaigning is Done. And LyrisHQ is the Tool for the Job.
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Affordable Television campaigns for you on CNN, CBS, Fox News, etc.
spotrunner.com/political
Social Media Campaign Expertise at a Fraction of Big-Agency Cost
www.StepChangeGroup.com/social
Multi-Use. Custom Selections. Phone & Email. Federal, State & Local.
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Harte-Hanks social marketing solutions for Government Agencies
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Win political campaigns with cable advertising. Micro-target voters.
www.spotcable.com/political
Trusted for social marketing by EA, McDonald's, CBS, Microsoft, & more
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CNN channel offering latest news and information in the political arena.
www.allpolitics.com
Community of scholars supporting research, lectures and conferences addressing public policy issues at the local, state and federal levels.
www.appcpenn.org
Directory of measures proposed and qualified for balloting, summarized and listed by state, status and type.
www.ballotwatch.org
Public interest group founded in 1998 that seeks to improve elections by promoting campaigns in which the most useful information reaches the greatest number of citizens in the most engaging way.
www.bettercampaigns.org
Article on survey results indicating gender-specific preferences for getting political news online.
www.businessweek.com
Nonprofit organization dedicated to improving voter and civic education, disclosure of campaign finance data and improving political coverage.
www.calvoter.org
Magazine for people in politics, including articles, links to products and services, job listings and field campaign reports.
www.campaignline.com
Non-partisan site designed to encourage and increase voter participation through online registration.
ssl.capwiz.com
Organization working to promote democratic values and constitutional liberties in the digital age, with expertise in law, technology and policy.
www.cdt.org
Institute that carries out studies and encourages discussion about technology's effect on political and organizational boundaries.
www.cpi.seas.gwu.edu
Organization whose purpose is to sponsor and produce debates for the US presidential and vice presidential candidates and to undertake research and educational activities relating to the debates.
www.debates.org
Listings of election administration resources, including US federal, state and local elections offices and hundreds of links to election-related sites.
www.debexar.com
Interactive web site designed to improve the quality and quantity of voter information and create a more educated and involved electorate.
www.dnet.org
Organization promoting online civic participation and democracy efforts worldwide through information exchange, experience sharing, outreach and education.
www.e-democracy.org
Organization dedicated to promoting, preserving, and improving democracy, offering updates, conferences and continuing education for professionals involved in voter registration and elections administration.
www.electioncenter.org
Searchable database of political information by candidate and political office, including voting records, campaign spending, platforms and more.
www.electionsearch2000.org
Organization fostering the study of American politics and government at Harvard University through sponsored seminars and distribution of papers on a broad range of topics.
data.fas.harvard.edu
Organization that studies how voting systems affect participation, representation and governance.
www.igc.org
Redmond, Washington-based political Internet exchange providing a place for the political professional, political novice, or the apolitical to gather information on vendors, issues, candidates, elected officials, and developments in politics.
www.ipolitics.com
Consortium of members of the journalism profession dedicated to clarifying the principles of the profession. Features articles, essays and reports on politics and the press.
www.journalism.org
Email is How Campaigning is Done. And LyrisHQ is the Tool for the Job.
Lyris.com/Political_Email
Group of public interest, nonprofit and industry groups working to educate the Congress and the public about important Internet-related policy issues.
www.netcaucus.org
Publisher and provider of tools for candidates, issues and corporate campaigns, including a directory of political products and services by specialization.
www.politicalresources.com
Email is How Campaigning is Done. And LyrisHQ is the Tool for the Job
Lyris.com/Demo
Discover how to integrate social media into your public relations.
www.vocus.com/socialmedia
Confused by Social Marketing? Find Answers with Free Virtual Briefing
www.Powered.com
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Guide to Government and Political Marketing
Use social resources to enhance political marketing for your campaignThe complex nature of political marketing strategies has changed in recent years. Usually spurned on by U.S. Presidential elections, political marketing ideas have evolved into a well-oiled machine complete with strategists, consultants, media officers and now social marketing specialists. Candidates realize that shaking hands with a small circle of constituents or traditional government marketing alone doesn't win elections. Make the most of your political campaign with these tips:
1. Connect constituents with a government and political marketing platform focused on change;
2. Take advantage of consultants who specialize in marketing for politics; and
3. Enhance your political marketing strategy with social marketing resources.
Action Steps
The best contacts and resources to help you get it done
Unite government and political marketing around platforms to promote change
Voters expect elected officials to have an intimate understanding of the issues and a clear plan to fix them. Successful government marketing hinges around a solid platform that inspires change. Understand the challenges constituents face at the grass roots level and communicate your views about them. Get involved with non-profit community organizations that conduct marketing to government activities or create a blog that champions a cause or civic issues.
I recommend:
Get involved with volunteer and advocacy groups with national and local reach like United Way of America, which allows you to support a variety of initiatives from education to wellness programs. Communicate your platform with Goggle's Blogger, which shows you how to set-up your online journal in a few easy steps.
Drive your key messages with consultants who specialize in marketing for politics
Consultants that specialize in marketing for politics are vital to a successful campaign. When looking for consultants, do careful research. Look for proven results and the ability to craft key messages into a simple platform that many can relate to.
I recommend:
Consider Grassroots Enterprise, a political consulting firm that will transform your key messages into measurable results. Take advantage of other consulting opportunities specialized in online marketing. A one-stop-shop for all of your political marketing needs, Jivaldi LLC is a consulting firm that understands how to integrate your platform with messages that will inspire voters to respond.
Boost political marketing strategy with social marketing resources
Modern-day campaigns are utilizing online resources to broaden their reach. Implement social marketing resources like a webpage to share up-to-date information.
I recommend:
Create a personal experience with potential constituents with social marketing resources like Twitter, a social networking tool, which functions as a mini-blog that allows you to quickly communicate with voters. In addition to podcasts and email blasts, use Google Checkout to provide a convenient way to receive campaign contributions.
Tips & Tactics
Helpful advice for making the most of this Guide- There are many things to consider when running for political office. Consider creating radio and television advertisements to run on local cable. Take advantage of civic opportunities and invite the media to cover the event. Convey a genuine attitude toward the causes you believe in, lead by example and demonstrate that you are the best person for the job.
