Market Segmentation & Targeting
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Target Marketing
100 Free Prospects Just Like Your Best Customers! Call 866-313-6384
www.SalesGenie.com
100 Free Prospects Just Like Your Best Customers! Call 866-313-6384
www.SalesGenie.com
Quality Direct Marketing
Cut Through Mailbox Clutter With High Quality Door Hangers.
www.PowerDirect.net
Cut Through Mailbox Clutter With High Quality Door Hangers.
www.PowerDirect.net
Marketing Analysis
Maximize the effectiveness and value of your marketing spend
www.UrbanScience.com
Maximize the effectiveness and value of your marketing spend
www.UrbanScience.com
Web Site Promotion
Let Us Promote Your Website So You Can Focus On Running Your Business!
www.NetworkSolutions.com
Let Us Promote Your Website So You Can Focus On Running Your Business!
www.NetworkSolutions.com
Target Marketing
Better Direct Mail Response Rates Personalized and Response URL
Thinkbigsolutions.com
Better Direct Mail Response Rates Personalized and Response URL
Thinkbigsolutions.com
Target Your Market
Get Unlimited Access To Company Profiles For All U.S. Businesses!
www.selectory.com
Get Unlimited Access To Company Profiles For All U.S. Businesses!
www.selectory.com
Quota Management
Varicent to Develop Sales Goals & Quotas with Minimum Time & Effort.
www.Varicent.com
Varicent to Develop Sales Goals & Quotas with Minimum Time & Effort.
www.Varicent.com
Ad Targeting Platform
Targeted Interactive Media Results! Demo, Contextual & Behavioral Mktg.
www.SpecificMedia.com/Targeting
Targeted Interactive Media Results! Demo, Contextual & Behavioral Mktg.
www.SpecificMedia.com/Targeting
Marketing Solutions
Syndicated and custom research to identify & reach your consumer
www.Yankelovich.com
Syndicated and custom research to identify & reach your consumer
www.Yankelovich.com
Direct Marketing Experts
Let Us Improve Your Direct Mktg Efforts - Get Free Report Online!
www.CDMGInc.com/Direct-Marketing
Let Us Improve Your Direct Mktg Efforts - Get Free Report Online!
www.CDMGInc.com/Direct-Marketing
A-Z Market Segmentation and Targeting Provider Directory
A
BUBL Journals: Journal of Segmentation in Marketing
Searchable archives with links to the publisher & other research sources, provided by BUBL, a UK provider of electronic newsletters, journals, abstracts, and tables of contents.
bubl.ac.uk
Searchable archives with links to the publisher & other research sources, provided by BUBL, a UK provider of electronic newsletters, journals, abstracts, and tables of contents.
bubl.ac.uk
Finding Customers: Market Segmentation
Community development course provided by the Ohio State University located in Columbus.
ohioline.ag.ohio-state.edu
Community development course provided by the Ohio State University located in Columbus.
ohioline.ag.ohio-state.edu
B
Brand-Solutions - Market Segmentation Studies
Summary description provided by Brand-Solutions, Inc.
www.brand.com
Summary description provided by Brand-Solutions, Inc.
www.brand.com
Business Resource Software, Inc. - Market Segmentation
Document outlining the market segmentation process, part of Business Planning Resource, a resource site published by Business Resource Software, an Austin, Texas company.
www.businessplans.org
Document outlining the market segmentation process, part of Business Planning Resource, a resource site published by Business Resource Software, an Austin, Texas company.
www.businessplans.org
C
Nielsen Claritas Market Segmentation
Nielsen Claritas offers market segmentation systems to help businesses with demographics, lifestyle behaviors, shopping patterns, & media preferences.
www.claritas.com
Nielsen Claritas offers market segmentation systems to help businesses with demographics, lifestyle behaviors, shopping patterns, & media preferences.
www.claritas.com
American Demographics
Online magazine which includes links and data for cross-industry information.
www.demographics.com
Online magazine which includes links and data for cross-industry information.
www.demographics.com
Marketing 101 - Positioning: strategies, segmentation, niches, and more
Michel Determan's personal site with educational pages on marketing theory.
determan.net
Michel Determan's personal site with educational pages on marketing theory.
determan.net
DSS Research - Detailed Methodology for Market Segmentation
Page describing basic approach & analytical tools to be used for market segmentation, provided by DSS Research, an Arlington, Texas market research company.
www.dssresearch.com
Page describing basic approach & analytical tools to be used for market segmentation, provided by DSS Research, an Arlington, Texas market research company.
www.dssresearch.com
E
Country list of companies Offering Market Segmentation
This is a copy of the printed version of the ESOMAR Directory of Research Organisations 2000. These are the companies Offering Market Segmentation, Typology.
www.esomar.org
This is a copy of the printed version of the ESOMAR Directory of Research Organisations 2000. These are the companies Offering Market Segmentation, Typology.
www.esomar.org
F
The Fifield Organisation (UK)
Winchester-based customer behavior & marketing strategy consultancy specializing in management development, market segmentation & positioning.
www.fifield.co.uk
Winchester-based customer behavior & marketing strategy consultancy specializing in management development, market segmentation & positioning.
www.fifield.co.uk
G
Business Geographics
Geographic information company with data, software and services for mapping, targeting and planning.
www.geoweb.co.uk
Geographic information company with data, software and services for mapping, targeting and planning.
www.geoweb.co.uk
L
Market Segment Resource Locator
As an industry service, AMIC hosts this web tool for connecting with market segment resources that are available on the Internet.
lii.org
As an industry service, AMIC hosts this web tool for connecting with market segment resources that are available on the Internet.
lii.org
M
Marketap Solutions
Consultants providing customer acquisition and retention services.
www.marketap.com
Consultants providing customer acquisition and retention services.
www.marketap.com
The Market Segment Group (MSG) - Research & Consulting
Integrated information services company providing multicultural research, strategic consulting, call center operations, human resources, training, cultural immersion, qualitative research & client service; a WPP Group plc member company headquar...
www.marketsegment.com
Integrated information services company providing multicultural research, strategic consulting, call center operations, human resources, training, cultural immersion, qualitative research & client service; a WPP Group plc member company headquar...
www.marketsegment.com
Mangen Research Associates Inc.
Minneapolis, Minnesota custom market research company providing conjoint analysis, database analysis, sales & price studies, customer satisfaction research & market segmentation services.
www.mrainc.com
Minneapolis, Minnesota custom market research company providing conjoint analysis, database analysis, sales & price studies, customer satisfaction research & market segmentation services.
www.mrainc.com
P
Pacific Micromarketing
Marketing research company specializing in Australian customer data, market information and targeting programs; a subsidiary of PMP Communications Ltd.
www.pacmicro.com.au
Marketing research company specializing in Australian customer data, market information and targeting programs; a subsidiary of PMP Communications Ltd.
www.pacmicro.com.au
Promoting Public Causes, Inc.
Washington, DC marketing and communications consulting firm dedicated to advancing the philantropic efforts of corporations, nonprofit organizations and government agencies.
www.publiccauses.com
Washington, DC marketing and communications consulting firm dedicated to advancing the philantropic efforts of corporations, nonprofit organizations and government agencies.
www.publiccauses.com
S
Strategic Management And Research Techniques (SMART)
Walnut Creek, California custom marketing research & consulting organization specializing in designing, gathering, synthesizing & disseminating quantitative survey research including market segmentation, penetration forecasting & brand positioni...
www.s-m-a-r-t.com
Walnut Creek, California custom marketing research & consulting organization specializing in designing, gathering, synthesizing & disseminating quantitative survey research including market segmentation, penetration forecasting & brand positioni...
www.s-m-a-r-t.com
Salmat
International micromarketing firm delivering teleservices, fulfillment, laser printing, mailing services and marketing tools.
www.salmat.com.au
International micromarketing firm delivering teleservices, fulfillment, laser printing, mailing services and marketing tools.
www.salmat.com.au
Market Segmentation & Targeting
Get unlimited access to company profiles for all U.S. businesses. View detailed company information and build lists of sales leads. Free 7-day trial.
www.selectory.com
Get unlimited access to company profiles for all U.S. businesses. View detailed company information and build lists of sales leads. Free 7-day trial.
www.selectory.com
Implications Of Market Segmentation On Marketing
Article by Mike Budden, Auburn University of Montgomery; published by South-Western College Publishing.
www.swcollege.com
Article by Mike Budden, Auburn University of Montgomery; published by South-Western College Publishing.
www.swcollege.com
U
Market Segmentation - Class Notes
Alex Brown's "Introduction to Marketing", Chapter 9, April 1996, University of Delaware.
www.udel.edu
Alex Brown's "Introduction to Marketing", Chapter 9, April 1996, University of Delaware.
www.udel.edu
X
Xentel
Producer and marketer of family-oriented, cause-related events. Ontario, Canada.
www.xentel.com
Producer and marketer of family-oriented, cause-related events. Ontario, Canada.
www.xentel.com
Company Profiles – Click here to view
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Target Marketing
100 Free Prospects Just Like Your Best Customers! Call 866-313-6384
www.SalesGenie.com
100 Free Prospects Just Like Your Best Customers! Call 866-313-6384
www.SalesGenie.com
Quality Direct Marketing
Cut Through Mailbox Clutter With High Quality Door Hangers.
www.PowerDirect.net
Cut Through Mailbox Clutter With High Quality Door Hangers.
www.PowerDirect.net
Guide to Target Marketing
Streamline your sales effort by pitching to niches
Target marketing streamlines your strategies by determining a product or service's ideal market and pitching that market in a way that's more likely to appeal to those customers.
Targeting a specific type of customer allows your company to:
- Plan marketing initiatives more effectively.
- Allocate marketing dollars more efficiently.
- Hone in on and eliminate sales tactics that aren't working.
- Learn more about your customers' preferences and habits for use in future promotions.
Action Steps
The best contacts and resources to help you get it done
Understand the basics
The key to target marketing is identifying the market groups most likely to buy your product or service and focusing a laser beam of marketing mojo in their direction. Breaking that target market into sub-specialties is known as 'segmentation,' which allows for even more efficient direct marketing.
I recommend:
Apply market segmentation to your business with this checklist from the Center for Business Planning.
Use technology for DIY target marketing
Small companies and entrepreneurs can target-market to customers themselves. It takes a willingness to learn the basics of targeting customers and develop a solid plan for learning more about and addressing customer needs and preferences.
I recommend:
MapInfo offers "location intelligence" software and data to allow you to target customers yourself using geographic information. Claritas also offers ConsumerPoint software for segmenting and targeting markets.
Hire professionals
Save time and stay focused on your core business by outsourcing your target marketing.
I recommend:
Agencyfinder.com allows you to search for a marketing firm based on size, location, and/or need. Professional organization The New York American Marketing Association publishes its GreenBook directory of marketing research firms is available online and via CD-ROM.
Tips & Tactics
Helpful advice for making the most of this Guide- Pay attention to what similar firms are doing in terms of direct marketing and advertising to their customers.
- Customer surveys – even brief ones – can tell you a great deal about their preferences. Asking 'How did you hear about us?' with every online or telephone order could help you hone in on ways to market in the future.
- Examining your best selling product or service is a good way to 'back door' target market research. Study the people who buy your most popular products and determine how to more effectively sell to them.
- Consider a test run campaign to a smaller market segment before doing a complete overhaul of your marketing initiatives.
- Targeting via segmentation holds nearly endless possibilities: age, gender, income, geography, etc.
- Utilize local chambers of commerce and marketing or other industry trade associations to find market data in core customers' communities.
