Sales Marketing

Identify your goals Forecasting sales is more of an educated guess than a mathematical formula. Start by estimating monthly sales for one year and then annual sales for three years. If you've been in business for some time, make projections based on past sales history. If you're a startup, estimate by looking at the sales of other products or companies like yours.

I recommend:  Discover the ins and outs of sales forecasting with ForecastPro seminars and software.

Consider your sales team If you have a sales staff, it will play a huge role in your sales success. Hiring the right people is critical. But you must also supply them with the training and sales materials necessary for success and you must provide ongoing management.

I recommend:  Get tips on hiring the right people from HowStuffWorks.com. Find hiring tools and services from human resource management firm Profiles International. Keep your team on their toes with sales training courses from Dale Carnegie Training.

Develop sales techniques Decide which techniques and strategies you and your sales team will use to reach your target market, such as telemarketing, email marketing or exhibiting at trade shows.

I recommend:  Find small business sales techniques at PowerHomeBiz.com.

Create reporting processes and measure success To keep track of your sales team's efforts, develop a reporting system. Decide how you will measure your sales team's performance and communicate your plan with your salespeople so they know what's expected of them.

I recommend:  Download reporting templates at MyWorkTools.com. SalesForce and NetSuite are sales force automation solutions that include reporting features so you can track the progress and activities of your team. BusinessObjects Sales Analytics lets you monitor sales metrics.

Set a sales budget Your sales budget should include costs for sales force training, compensation, entertainment, travel and administration.

I recommend:  Get tips on developing budgets from Bplans.com.

Put your plan in writing Detail your sales strategy in a comprehensive sales plan. Similar to a business plan, a sales plan should be your roadmap to help you arrive at your sales goals.

I recommend:  Plan Write for Sales software leads you through the sales plan process. See a demo about how to make a sales plan presentation using PowerPoint.