Guide to Computer Advertising and Marketing

Expand your business with computer advertising and marketing services
By Cheryl Bridges

Promote your business with computer industry marketing and advertising solutions. Whether your website supports e-commerce or generates your sales leads, web-based advertising and marketing strategies offer increased visibility at low costs, an interactive customer-centered medium and feedback on your campaigns in the marketplace.

Computer advertising and marketing strategies are available to fit any budget. You can build a promotion plan at a competitive rate using search engine marketing (SEM) which includes search engine optimization (SEO) and pay-per-click (PPC), e-mail marketing including newsletter marketing, interactive and display advertising as well as behavioral and online market research.

As you develop your next promotional campaign consider the following steps:

1. Use banners, search engines and email to create your own computer industry marketing and advertising campaign.

2. Use computer marketing and advertising research to establish your strategy.

3. Consider hiring an expert for marketing and advertising computers.

Action Steps

The best contacts and resources to help you get it done

Use banners, search engines and email for your computer industry marketing and advertising campaign Banner ad, search engine and email marketing services are cost-effective solutions for your computer industry business. Order banner space from websites, magazines, and other industry publications that match your target market. Use search engine marketing to increases your visibility by improving search rankings with SEO and PPC advertising. Email marketing services offer you easy templates and tools for tracking open rates and click-throughs.

I recommend: Put a banner on Computer.org for your computer industry advertising. Use Constant Contact to email customers your computer marketing information with e-newsletters and postcards. Check out NetworkSolutions for professional search engine optimization and get top 10 listings on major search engines.

Use computer marketing and advertising research providers Determine your market niche, your competitors and your prices with research about computer industry advertising. Even if you already have a working business plan, market research helps identify new opportunities and market fluctuation.

I recommend: Use AdScope from TNS Media Intelligence to track magazine advertising for high technology publishers and advertisers including computers, telecommunications, Internet, electronics and electronic gaming. First Research provides computer industry market research with detailed market analysis and forecast information, including interconnected marketplaces such as telecommunications, advertising and printing industries.

Consider hiring an expert for marketing and advertising computers Get your computer marketing strategies started with industry specialists. Computer industry marketing and advertising specialists can provide advertising design and market research strategies for your next campaign.

I recommend: SimplyInteractive is an interactive media provider that specializes in high-conversion media strategies with a team of consultants, strategists, cognitive psychologists and award winning designers/programmers. Young Company also offers interactive media and boasts double-digit response rates on targeted Internet marketing campaigns.

Tips & Tactics

Helpful advice for making the most of this Guide

Get do-it-yourself research information about computer advertising and marketing. Join your industry trade association to promote your business, network with industry leaders and get industry reports. Sign-up for press release mailings from marketing and advertising research firms. Find local reports and marketing tutorials from government resources.