Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
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Eventcom International by Marriott is your one source for meeting, event marketing, production, broadcast and product launch solutions.
www.eventcominternational.com
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Corporate Event Planning experts offering free travel destination and luxury site selection services. Let Incentive Solutions plan your next event.
Event Planning | Free White Paper | Contact Us Today
www.incentivesolutions.com
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Awarding Winning Event & Entertainment Marketing Agency!
www.revolutionmarketing.com
Official Site. Wyndham Small Meetings is your one stop portal for Event Planning Resources. Visit us today to start planning your next event.
WyndhamSmallMeetings.com
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Online conference planning and registration solution for ticketing, payment processing, and event promotions. Real time reports and no setup fee.
www.acteva.com
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Online Event Coordination Classes to Create Elite Events. Get Info!
www.StudyEventPlanning.com
Tool for event brand ambassadors Capture consumer attention and info
PictureMarketing.com
Mobile tours, exhibits, ride films Creator of immersive experiences
www.lightspeeddesign.com
Trade show marketing program company. Services include exhibit design and production as well as graphic design.
www.360expon.com
Online conference planning and registration solution for ticketing, payment processing, and event promotions. Real time reports and no setup fee.
www.acteva.com
Provider of event management services for marketing and promotional events.
www.admksv.com
Full-service event marketing and destination management company.
www.advantage-intl.com
World-class convention facility in Branson, Missouri with 220,000 square feet of high-tech meeting space. Book your space online today!
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Conventions.net is the most comprehensive site on the web for finding Convention, Trade Show, Conference, and Meeting Planning Resources worldwide.
www.conventions.net
Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
Eventcom International by Marriott is your one source for meeting, event marketing, production, broadcast and product launch solutions.
www.eventcominternational.com
Marketing company specializing in the exhibit and graphics industry located in Columbus, Ohio.
www.exhibitpro.net
Official site. Hilton Hasbrouck Heights is conveniently located just across the George Washington Bridge from Manhattan. Book online and save!
www.HiltonHasbrouckHeights.com
Corporate Event Planning experts offering free travel destination and luxury site selection services. Let Incentive Solutions plan your next event.
Event Planning | Free White Paper | Contact Us Today
www.incentivesolutions.com
Marketing consultants for trade show producers and exhibitors. Located in Federal Way, Washington.
www.theadventure.com
Specialist in tradeshow and event marketing for Las Vegas conventions.
www.universalevents.com
Official Site. Wyndham Small Meetings is your one stop portal for Event Planning Resources. Visit us today to start planning your next event.
WyndhamSmallMeetings.com
Awarding Winning Event & Entertainment Marketing Agency!
www.revolutionmarketing.com
Guide to Using seminars as a marketing tool
Educate your customers on your products and services with the use of seminars.1. Introducing a new product to your existing customer base.
2. Helping to provide education on complex issues.
3. Building confidence in your company as a leader in the industry.
4. Providing new leads to build your customer base.
Action Steps
The best contacts and resources to help you get it done
Prepackaged seminars
If you’ve never created a seminar, you might find it easier to adapt one that has been created for your industry and customize it to your products or services. Most turnkey seminars include everything you need to plan a seminar including Powerpoint presentations, marketing materials and a seminar outline.
I recommend:
FMT Solutions provides a toolkit for general seminars and customized turnkey seminar packages for several financial planning genres.
Opt for Webinars (web seminars)
If your customers are spread across the country or around the world, consider providing a web seminar on your website. This allows the customer to view your seminar from anywhere at anytime.
I recommend:
Webex allows you to provide web seminars without dealing with the complex logistics of planning a seminar. Adobe Acrobat Connect Professional software enables users to communicate and collaborate instantly with up to 2,500 participants.
Write and design your own seminar
If you have all of the information you want to convey, you can set up your own structure with the use of presentation software, props and a seminar outline.
I recommend:
Learn the basics of marketing and promoting your own seminar from expert Fred Gleeck on his website. Find out the 10 mistakes to avoid when planning your seminar at www.howtomarketseminars.com.
Logistics
You need to plan the logistics of the seminar, including invitations, location, length, if there will be refreshments or meals, cost of the seminar if you intend to charge customers to attend, registration details, and what written materials you will provide.
I recommend:
Download free templates for seminar flyers, stage setup and audio/visual needs from expert David Knox. Study all the logistics of seminar planning in the online tutorial at www.financial-seminar.net. If you’ll regularly use seminars as a marketing tool, consider investing in event management software such as EventRegister or read our guide on choosing Event Planning Software.
Tips & Tactics
Helpful advice for making the most of this Guide- Holding a seminar doesn’t require a huge investment. Consider holding small workshops at restaurants, your office or community centers to cut down on the cost of renting hotel meeting space.
- If your seminar is free and could be considered a community service, check local programs at the public library, senior center or community center to see if they will offer your seminar to the community. Some people are wary of attending a marketing seminar so you might attract a wider audience if it is presented as a community seminar.
- In your handouts to attendees, make sure to include sales information. At the close of your sessions, don’t be afraid to ask for the sale. It’s good business.
