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Trade Show Display Services

Directory of trade show display companies offering conference display and trade show display services. Review vendors of conference display systems and research exhibit display consultants for a tradeshow display service that fits your company needs.
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www.TheInfotainer.ca
Banner Stands & Displays
Stands for Trade Shows and Events In Stock. Fast Shipment.
www.arrowheadsigncompany.com
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A-Z Trade Show Display Services Provider Directory
1-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
1-9
1220 Exhibits
Exhibit agency providing design and fabrication services to corporations, museums and theme parks.
www.1220.com
1-800-TradeShows
Provider of design, event services, consultation, management, integrated marketing, fabrication, installation and maintenance for exhibition and event communications projects.
www.1800tradeshows.com
4Xample
3D objects, furniture, environments, designs for cafés, shops and stands in exhibition halls. Located in Basel, Switzerland.
www.4xample.ch
A
Abex Display Systems
Manufactures portable, modular trade show exhibits sold by distributors worldwide.
www.abex.com
Access
Provides a full range of exhibit services including concept, design, fabrication, show services, exhibits and rentals.
www.accesstcainc.com
Ace Exhibits, Inc
Offers trade show displays, exhibits, booths, banner stands, pop up displays, literature racks, and other portable trade show display systems.
www.aceexhibits.com
AE Displays
Design and construction of exhibit displays. Located in Australia.
www.aedisplays.com.au
Affiliated Display
Provides display systems for trade shows or conventions, including pop-ups, modular displays, custom units, rentals, installation, dismantling services and storage.
www.affiliateddisplay.com
Affordable Exhibit Displays
Portable trade show exhibit display company. Located in Lewiston, Maine.
www.affordabledisplays.com
AGAM Group, The
OEM of Aluminum Modular Display Systems for retail store fixtures, display cases, shelving and partitions and display exhibit booths for trade shows.
www.agam.com
AmStand Displays & Graphics
Full line portable display and graphic producer. The most innovative and cost effective line of Retractable and Non-Retractable Banner Stand systems, the 90 second Pop-Up, Traditional Pop-Ups - for Dealer inquires contact dealer@amstand.com
www.amstand.com
Display Designs By Stuart
Display design, fabrication, refurbishing, installation, dismantling, on site show services, shipping and used exhibit sales.
members.aol.com
Exhibit Outsource
Exhibit consulting for custom display purchase or rental.
members.aol.com
Apex International
Designer and fabricator of trade show exhibits for sale or rent.
www.apexdisplays.com
Apple Rock Displays
Relationships with seven other trade show display companies situated along the east coast make it easy for Apple Rock Displays to provide everything you need with your trade show event.
www.applerock.com
Architectural Collaborative
Design and exhibit company specializing in architectural, exhibit and creative communication projects for local, national and international clients.
www.archcollab.com
Artfair Displays
Full-service exhibit design and production company located in Fort Worth, Texas.
www.artfairdisplays.com
Moe Co
Technical services and rentals including video projection, large screen and TV monitors, staging, live audio recording and video taping.
home.att.net
B
Birch & Hansen Decoration
Convention and meeting decorations; exhibit producer; digital printing, mounting and lamination, including large scale; hand painted banners and curtains. Located in Denmark.
www.birch-hansen.com
BMA Display
Manufacturer of portable trade show displays. Also designs and builds custom booths and displays, and provides trade show coordination services.
www.bmadisplay.com
British American Displays
The designer banner stands and other trade show display booth accessories from British American Displays are of superior quality and make updated with latest design.
www.britishamericandisplays.com
C
Calco Cutaways
Designs and produces cutaways. Located in Cary, Illinois.
www.calcocutaways.com
Corporate Display Specialties (CDS)
Provides trade show displays, rentals, signage and display set up and breakdown.
www.cdsdisplays.com
Chicago Exhibit Productions
Trade show exhibit design and rental, installation, dismantling and warehousing. Located in Chicago, Illinois.
www.cepinc.com
Certified Folder
Certified is North America's largest professional rack brochure distribution and display service.
www.certifiedfolder.com
Clip Display Services
European display services company with offices in the UK, France, Germany and Belgium.
www.clipdisplay.com
Co-ordinated Exhibition Services
Based in Sydney, Australia. Provides graphics and display services for exhibitions and tradeshows.
www.coex.com.au
Condit Exhibits
Provides exhibit and graphic design, portable displays and trade show coordination services.
www.condit.com
Consolidated Displays
Full-service display company providing design and construction, graphics, shipping, set-up, dismantling and storage.
www.consolidated-displays.com
Consort
Provides interior and exterior display products including banners, exhibit sytems and modular displays.
www.consortcorp.com
Salem Design
Designers and fabricators of custom trade show booths, merchandising displays and windows displays.
www.cowin-tech.com
CPU Exhibits
Full-service design and fabrication company providing services for trade show and corporate product showcasing.
www.cpuexhibits.com
Custom Exhibit Systems
Custom exhibit rental company located in Santa Fe Springs, California.
www.customexhibitsystems.com
CVC Communications
Media, graphics, multi-media, interactive displays, video & scenic elements for museums, trade shows, mobile pavilions, & corporate lobbies.
www.cvccomm.com
D
Davis Design Associates
Custom exhibit sales, rentals and graphic design.
www.ddainc.com
Derse Exhibits
Trade show exhibits, outdoor advertising, interior and exterior signs and specific information (logo) signs.
www.derse.com
Design Craftsmen
Full-service exhibit firm.
www.design-craftsmen.com
Design Display
Exhibit design and fabrication, storage and shipping, installation and dismantling. Located in Alabama.
www.designdisplay.com
Trigger Presentations
dspace.dial.pipex.com
Dimensional Dynamics
Full-service provider of exhibits and displays. Located in San Francisco, California.
www.dimensionaldynamics.com
Discount Displays
Provide exhibit displays at a discount price. Located in San Rafael, California.
www.discountdisplays.com
Airworks
Manufactures inflatable tradeshow displays, booths, portable displays, pop-ups, island displays, kiosks and point-of-purchase displays.
www.display-booths.com
Display Arts
Creates point-of-purchase displays, trade show exhibits and retail environments.
www.displayarts.com
Display Arts of Toronto
Provides displays, decorations, signs, banners, lighting and graphics.
www.displayartsoftoronto.com
Display Dynamics
Full service display company with in-house graphic design capabilities.
www.displaydynamics.ca
Minnesota Displays & Graphics
Provides trade show displays, exhibits, trade show related services and Internet services.
www.displays-graphics.com
DisplaysForRent.com
Portable trade show displays for rent or sale.
displaysforrent.com
Downing Displays
Portable and modular trade show exhibits, show services, graphic services, refurbishing, storage and rental programs.
www.downingdisplays.com
Display Products
Manufactures custom fabric trade show exhibits and fabric audio/visual accessories.
www.dproducts.com
E
Exhibitgroup/Giltspur
Provides design, event services, consultation, management, integrated marketing, fabrication, installation and maintenance for exhibition and event communications projects.
www.e-g.com
Easydisplays.com
Designs and develops self-packing display products.
www.easydisplays.com
EDE Corporation
Design and fabrication, installation, dismantling and storage of trade show exhibits, institutional exhibits and displays and retail showrooms and displays.
www.edecorp.com
Edge Media Group
Provides exhibits for trade shows and special events. Specializing in custom modular exhibit rentals and large format graphics.
www.edgemediagroup.com
ELITeXPO Cargo Systems, Inc.
Full service freight forwarder providing shipping services to the exhibit industry worldwide.
www.elitexpo.com
Exhibit/Marketing Consultants, Inc.
Trade show exhibit design and exhibit marketing programs.
www.emcplus.com
Entolo
Provider of event planning and trade-show exhibit fabrication services. Also fabricates themed attractions.
www.entolo.com
Envisioneering
Custom exhibit design, sales and rental; graphic and visual display items; trade show support services.
www.envisioneering.com
Exclusively Expo
Provides decorating products for sales and events. Locations in Romeoville, Illinois and Phoenix, Arizona.
www.exclusivelyexpo.com
Exhibit Connections
Design and custom manufacturing of exhibits; portable and pop up displays; graphic design and production; installation and dismantling services; transportation and storage.
www.exhibit-connections.com
Exhibit Control
Works with a network of vendors to provide the best design options and competitive bidding.
www.exhibit-control.com
Exhibit Company
Provides modular displays, custom design, exhibit rental and graphic design services.
www.exhibitcompany.com
ExhibitDeal
Exhibit Deal has the best deals on portable trade show pop up displays. Please visit our site today to order display booths for trade show exhibits.
www.exhibitdeal.com
RBL Industries
Manufacturer of Exhibi-tier Display Systems. Consultants provide exhibit, tradeshow, graphic and marketing needs.
www.exhibitier.com
Exhibit Innovations
Custom-hybrid, modular and portable exhibits for purchase, lease or rental. Also provides graphics and signage; lighting and audio/visual equipment; online services.
www.exhibitinnovations.com
Exhibit Installation Services
Provider of exhibit installation and dismantling services.
www.exhibitinstallation.com
Exhibition Solutions
Provides exhibition displays and related graphic design throughout the UK and Europe.
www.exhibition-solutions.co.uk
Customized Exhibit Options
Provides custom exhibits, graphic design, exhibit rental and accessories. Located in Haymarket, Virginia.
www.exhibitoptions.com
Presentations South
Designs, builds and installs custom exhibits for museums, attractions, trade shows and kiosks.
www.exhibitry.com
Exhibits International
Designs and develops exhibits and displays. Locations in Canada and the Netherlands.
www.exhibitsinternational.com
Exhibits Now
Trade show exhibit design and development company located in Warren, Michigan.
www.exhibitsnow.com
Exhibit Solutions
Trade-show displays, custom graphics and other visual resources.
www.exhibitsolutions.com
Exhibit Solutions of New Mexico
Offers portable displays, exhibits, accessories and graphics for trade show and marketing needs.
www.exhibitsolutionsnm.net
Exhibit Source
Trade show services including custom and rental exhibits, 3D modeling, installation and dismantling, and graphic design services.
www.exhibitsourceinc.com
Exhibits South
Provides custom and modular exhibit design. Located in Atlanta, Georgia.
www.exhibitssouth.com
Exhibit Store
Distributor of portable and modular trade show exhibits.
www.exhibitstore.com
Exhibitware
Exhibitware is your on-line trade show display superstore with manufacturing capabilities that allow us to customize and build any special components that you may require.
www.exhibitware.com
Exhibit Works
Creates exhibits for trade shows, permanent locations and musuems. Located in Livonia, Michigan.
www.exhibitworks.com
Expocube
Manufactures modular display and exhibit systems. Located in Montreal, Quebec, Canada.
www.expocube.com
Expo Enterprises
Provides signage and promotional products for trade shows.
www.expoenterprises.com
Expo Services & Products
Exhibit and display sales, rental, installation and storage and graphic design services.
www.exposervices.com
Exposystems Technique
Display system sales and rental and photo enlargement services. Located in Singapore.
www.exposys.com.sg
International E-Z Up
Instant shelter and exhibit products, accessories and graphics.
www.ezup.com
F
Fabric Images
Specialists in fabric, graphics and metal uses for display design.
www.fabricimages.com
FairPromotion
Company organizes exhibition stands for individual companies and groups of companies at major international boat shows.
www.fairpromotion.com
Featherlite Exhibits
Trade show displays and exhibits. Services include computer-aided exhibit design, set up and dismantling, large format graphics and rental displays.
www.featherlite.com
Flourish Co.
Specializes in the manufacture and sale of display canopies, display tents, art displays, and art and craft show booths for outdoor exhibitors. Located in Combs, Arkansas.
www.flourish.com
Freeman Exhibit Co.
Provider of exhibit and promotional event development and design services. Services include advertising, graphic design, multimedia, staffing and training.
www.freemanexhibit.com
G
Gallo Displays
Full-service exhibit company providing custom design and construction; refurbishment; rentals; field services; graphic design and production; show administration; portable displays.
www.gallodisplays.com
Gelbach Designs
Design and production services for trade show and museum exhibits, retail displays, showrooms, film, stage and television, as well as installation, transportation, storage, rentals and in-house graphics production.
www.gelbachdesigns.com
General Graphics
Provides graphics, exhibits and display services specializing in museum and trade show exhibits.
www.gge.com
Gilbert Displays
Trade show exhibit firm providing design, production and storage. Located in Hicksville, New York.
www.gilbertdisplays.com
H
Heritage Exhibits
Trade show exhibits and services for companies around the world.
www.heritagexhibits.com
Horizon Displays
Exhibit design and fabrication; complete show services and warehousing; advertising and graphic design.
www.horizondisplays.com
I
International Exhibit Services
Custom designed exhibit sales and rental; installation and dismantling; carpeting and furniture rental; warehousing.
www.ieschicago.com
Impact Displays
Trade show displays and graphic production. Site includes online ordering.
www.impact-displays.com
Innovative Display & Design
Exhibit firm specializing in custom exhibits sales and rental; show service management; corporate lobbies; graphic design.
www.innov-8.com
Instant Pop Up Shelters
Provides free standing tented structures for exhibitions, shows, sports grounds, festivals and special events.
www.instantshelters.co.uk
Interpretive Exhibits
Design, fabrication and installation of communication systems including museum exhibits, trade show booths, and interactive multimedia kiosks, interpretive and specialty signage.
www.interpexhibits.com
Interactive Visual Communications
Exhibit design and management for trade shows, museums and lobbies.
www.ivc-inc.com
Iver Display
Lightweight portable, custom and modular exhibits for trade shows, sales and marketing events as well as conferences.
www.iver.com
L
Large Format Posters Printing Company
Make your message stand out using high quality trade show booth exhibition. Large Format Posters offers various poster printing services to cater to your needs, whether in offset or digital prints.
www.largeformatposters.com
Loran Associates
Provider of custom trade show and rental exhibits, graphic design and and corporate and retail interior design services.
www.loranassociates.com
Loran Associates
Provider of turnkey trade show exhibit rentals including custom exhibits, portables, furniture, carpeting and accessories.
About Loran | Featured Exhibits | Services | Client Services
www.loranrentals.com
L.W. Milby
Designs and fabricates trade show, museum and visitor center exhibits. Also provides graphic services and retail displays.
www.lwmilby.com
M
Maltbie Associates
Develops corporate trade show exhibits and creates museum environments.
www.maltbie.com
Mark Bric Display Corp.
Manufacturers of the FLEXIFRAME® product line, a light-weight frame and display system for signs, retail, POP and trade shows.
www.markbric.com
Marler Haley
Develops display systems. Also provides accessories such as lighting and revolving leaflet dispensers.
www.marlerhaley.co.uk
Mauk Design
Firm based in San Francisco, California specializing in exhibit design and corporate communications for technologically-oriented companies.
www.maukdesign.com
MAX Concepts
Portable and modular exhibits. Services include full design, customization, storage, shipping, and collateral materials.
www.max1.com
Maxibit
Portable exhibition stands for use in promotion; display and point-of- sale; conferences, congresses, seminars and lectures; trade fairs.
www.maxibit.se
Meeting Impressions
Rents a system of lightweight modular panels for corporate and association meeting stage sets.
www.meetimp.com
Messerli-Bau
Worldwide designer of exhibition stands and matching furniture.
www.messerli-bau.com
Methodology
Custom, portable exhibits; display accessories; graphic design; exhibit management and storage; standard and custom exhibit rental.
www.methodologyinc.com
Mobilexhibit
Wholly-owned subsidiary of Holman Design Limited, a full-service exhibit company located in Toronto, Canada.
www.mobilexhibit.com
Moss
Tension fabric technology used in displays for the trade show industry.
www.mossinc.com
MYCO
Affordable trade show graphics and displays. Locations in Los Angeles, California and Las Vegas, Nevada.
www.myco.net
N
Naythons Display Fixture
Supplier of display fixtures, display hardware, slat wall panels, garment racks, mannequins, promotional tables, baskets, store supplies and trade show booths. Services also include store planning.
www.naythonsdisplay.com
NorthCoast Displays & Graphics
Custom manufactures lightweight tradeshow displays and booths, both floor model displays and TableTop displays and custom graphics.
www.ncdisplays.com
Nimlok
Designs and provides display and exhibit solutions worldwide.
www.nimlok.com
Nomadic Display
Worldwide producer of portable and modular displays.
www.nomadicdisplay.com
Nutmeg Exhibit
Full-service exhibit house specializing in the design and fabrication of custom trade show displays, museum exhibitry, permanent installations and corporate interiors.
www.nutmegexhibit.com
O
Octanorm USA
Lithia Springs, Georgia-based provider of exhibit and display system construction.
www.octanorm.com
Osgood Displays & Services
Display design and construction, installation and dismantling, rentals and transportation and storage.
www.osgooddisplays.com
P
Penwal Industries
Design and build group that specializes in creating elements or environments for trade shows and retail establishments.
www.penwal.com
Perfect Portables
Offers a selection of discounted portable tradeshow displays, exhibit booths and supplies.
www.perfectportables.com
Phoenix Presentations
Trade show exhibits, permanent environments, refurbishments, retail programs, promotional materials and kiosks.
www.phoenixpres.com
Pinnacle Displays
Produces portable tradeshow displays and exhibit booths.
www.pinnacledisplays.com
Convention Service
Provides labor for trade show display installation and dismantling.
www.planetcsi.com
Pacific Studio
Designs museum exhibits, tradeshow booths and retail fixtures. Services include custom design, fabrication, installation and project management services.
www.pnta.com
SD Modular Displays
Trade show and exhibition supply company.
www.popupdisplays.com
Positive Productions
Designs and produces custom exhibits and displays. Located in Batavia, Ohio.
www.positive-productions.com
Portable Trade Show Displays, Graphics and Design Services
PosterGarden trade show display services: trade show booths, portable displays, banner stands, popups, tabletop displays, and trade show graphics.
Banner Stands | Fabric Pop Ups | Tables and Throws | Brochure Racks
www.PosterGarden.com
Varitronics PosterPrinters
Provider of poster printing equipment that enables production of large format presentation materials, charts, exhibits, sales materials, banners and more for trade shows, training events and conventions.
www.posterprinter.com
PRODisplays
Pop-up, table top and modular displays, panel systems and related services. Located in Rancho Cordova, California.
www.pro-displays.com
Productive Portable Displays
Specializes in high quality portable and modular trade show exhibits. Also provides related services such as marketing, graphics and installation.
www.productiveportable.com
Trade Show Exhibit Services
Proexhibits provides trade show exhibits, booths, displays, graphics, and design for all your trade show booth needs, including turnkey trade show display services, and trade show exhibit asset mangement.
www.proexhibits.com
Q
Quantum Event Services
Designs and builds exhibits for companies in Northern California with an emphasis in high tech and medical companies.
www.qesexhibits.com
R
R2 Exhibition Specialists
Full-service trade show and display company located in Cypress, California.
www.r2exhibition.com
Rental Advantage
Online turnkey convention and trade show exhibit booth display system rentals and graphics.
www.rentaladvantage.com
S
S.B. Trevino Studios
Design and fabrication of custom props and decorations for exhibition and trade show designers, theme parks, hotel and restaurant industries as well as retail store visual merchandisers.
sbtrevino.net
Structural Display
Full-service exhibit and display production company providing turnkey exhibit solutions worldwide.
www.sdiny.com
Shine Design
Portable and modular display rentals, custom exhibit fabrication, graphic design and production, on-site installation and dismantle labor and project management for tradeshows, conventions and special events.
www.shinedesign.com
ShowCase Portable Exhibits
Provides portable tabletop or full-size displays. Services include photography, graphic design and sign production services.
www.showcaseexhibits.com
Showstopper Exhibits
Manufacturer of pop-up exhibits.
www.showstopperexhibits.com
Skyline Trade Show Displays
Designer of portable displays, reconfigurable modular exhibits, and graphics.
www.skyline.com
Trade Show Display Services
Buy direct & save. Find Trade Show Display Services and products. Satisfaction Guaranteed. Contact us today!
www.smartexhibits.com
Spectrum 4
Designs and develops displays and exhibits with interactive enhancements.
www.spectrum4.com
Spectrum Corporate Communications
Trade show displays, signage, advertising and printing; web site and CD design; photography and audio/visual.
spectrumcorp.com
Stanco Exhibitions
UK exhibition contractor providing shell schemes, custom building, furniture and flooring, electrics and graphics.
www.stanco.co.uk
Stardust Celebrations
Provider of event planning services.
www.stardustcelebrations.com
Superior Trade Show Displays
A division of Branan Associates, Inc. located in Ocala, Florida. Provides display systems and graphics.
www.superiordisplays.com
T
Taylor Group
Physical environments for exhibitions, interiors, museums and special events.
www.taylorinc.com
Taylor Studios
Custom exhibit fabricators. Located in Rantoul, Illinois.
www.taylorstudios.com
Hughes Group
Marketing communications company offering exhibit graphics; portable and modular displays; promotional and collateral materials.
www.thehughesgroup.com
Portables
Canadian full-service exhibit company specializing in full color graphics on portable displays. Our objective is to design and develop a
www.theportables.com
TigerMark
Offers a full range of portable, custom portable, modular exhibit systems and accessories.
www.tigermrk.com
Tradeshow Multimedia
Provider of interactive products to the trade show and conference industry.
www.tmiexpos.com
Tradeshow Display Co. (TDC)
Custom designed tradeshow booths, displays, graphic design, advertising, international marketing, sales promotion, web site design & CD multi media presentations.
www.trade-show-displays.com
Trade Group, The
Dealer of modular exhibit displays providing corporate identification, show services, collateral materials, themes, lobby signs, seminars, trade show consulting, in-house sign shop and graphics and custom fabrication shop.
www.tradegroup.com
Trade Show Advisor
Helps clients develop a trade show exhibit program through experienced exhibit producers.
www.tradeshowadvisor.com
Trade Show Consulting
Portable pop up trade show displays, panel system displays, trade show exhibits and pro displays.
www.tradeshowconsulting.com
tradeSHOWdepot.com
Trade show displays; imprinted items; large color graphics; web site design; video production; signs and banners.
www.tradeshowdepot.com
Trade Show Displays
Trade Show Direct is your source for trade show booths and exhibit graphics. We offer a wide selection of trade show displays, products, and lighting.
www.tradeshowdirect.com
Tradeshowdirect
Full-service exhibit company specializing in trade show displays and large format digital graphics.
www.tradeshowdirect.com
Trade Show Emporium
Trade Show Emporium was established to provide consulting to companies who are in the process of designing and purchasing trade show exhibits.
www.tradeshowemporium.com
Tradeshow Supermarket
Your source for Discount Trade Show Displays, art display panels, photo murals, acrylic podiums, hanging banners, acrylic literature holders, literature display racks and Convention booths.
www.tradeshowsupermarket.com
U
Union Square Group, The
A creative services company specializing in original design, construction and staging of shows, events and exhibitions.
www.usg-events.com
V
Visual Communications
In addition to exhibit work, experience in showrooms, lobbies, interiors, museums, special events, audiovisual displays, interactive computers, exhibit-planning and special effects lighting.
www.vciexhibits.com
VDA
Event design for meetings, trade shows and theme parties. Also provides lighting and audio equipment as well as designs museum exhibits.
www.vdainc.com
Patented SMART™ Exhibits
Provides displays, graphics and accessories. Site includes online ordering.
www.vengra.com
Vertigo Design
Designs and creates trade show environments both in France and other countries.
www.vertigo.fr
Summit Displays
Offers portable displays and exhibition systems including panel, banner and pop up systems.
freespace.virgin.net
W
Down-Pat Exhibits
Full-service trade show exhibit and display house located in Maine.
www.wowpages.com
X
Decorbuild
Provider of exhibition services and exhibition designs and displays.
www.x-cd.com
Xibits
Full-service portable and custom modular exhibit house.
www.xibit.com
Xtra Lite Display Systems
Provides portable, lightweight display systems. Located in Burnsville, Minnesota.
www.xtralite.com
Y
youngerdesign.com
Exhibition design and retail interiors. Located in the UK.
www.yda.co.uk
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Guide to Trade Show Selling Techniques

Reach the right people with the right message for maximum impact
By Frances Sharpe

Trade shows are great places to collect free merchandise and schmooze with industry bigwigs. They're also great places to sell merchandise. But many business owners forget this fact in the whirlwind of activity that surrounds most shows. With the right sales strategy, trade shows can help you:
  1. Increase your market share among existing customers.
  2. Successfully launch new products and services.
  3. Introduce your business to a new market.


Action Steps

The best contacts and resources to help you get it done

Create a trade show sales and marketing plan Draft a marketing plan for upcoming trade shows that includes your sales goals and outlines specifically who you want to reach and how you want to reach them.

I recommend:  Find out how trade show exhibitions can help your marketing efforts by browsing trade show research and trends online courtesy of the Center for Exhibition Industry Research (CEIR).

Announce your attendance Prior to attending a trade show, create a buzz with existing clients and potential customers by informing them-via e-mail, direct mail or press release-of your show agenda. Preview new products, tease show discounts and push other promotions that will drive traffic to your booth on show day.

I recommend:  Send formal trade show invites to current customers and prospects. Touchpoint will help you design, print and distribute professional invitations.

Train your sales team Trade shows offer unique opportunities for making large sales to new customers. As such, your sales team should be specially trained to flourish on the trade show floor.

I recommend:  Learn the fine art of trade show sales from trade show experts Christine Corelli and Susan Friedmann, who regularly counsel small businesses on trade show sales techniques.

Make your booth beautiful Your booth is among your most important sales tools. Use your space at the show to make a strong statement about your brand and your products.