Privately branded press releases with your company header, footer and side bars. Drive traffic to your site. Excellent exposure. Excelent for SEO.
PR Writing Tips | Discounted Rates | Video PR | Web Distribution
www.24-7pressrelease.com
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Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business
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Creating national identities that Fascinate, Inspire, Reward & Engage
www.brainsonfire.com
Effective brand identity, print, graphic design & web solutions.
www.wollnerstudios.com
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Since 1992 - View Our Portfolio Corp ID, Logos, Collateral, Web
www.BeaconBranding.com
Our Professionals are Experts in Getting Your Message & Image Right.
SalesOverNight.com
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Brand identity consultants offering assistance with corporate image design, packaging & labeling.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
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Custom Logo Design in 24 hours. Call Toll Free 866-455-logo
LogoDesignPros.com
21,000 Businesses Love Their Logo. Free business cards 100% guaranteed
www.TheLogoLoft.com
Executives in Media & Entertainment Kellogg School Mgmt. 3-Day Seminar.
www.ime.edu
Unlimited Business Leads Online. Try 100 Leads Free! 866-313-0396
www.SalesGenie.com
Privately branded press releases with your company header, footer and side bars. Drive traffic to your site. Excellent exposure. Excelent for SEO.
PR Writing Tips | Discounted Rates | Video PR | Web Distribution
www.24-7pressrelease.com
Food Packaging and Corporate Identity are our specialties. Located in San Francisco, our product design agency creates lasting branding strategies.
www.beckersf.com
An international online exchange about brands and branding. Contains resources such as feature articles, debate, courses, conferences, brand profiles and brand papers.
www.brandchannel.com
Monthly column with tips on branding from a consultant to leading Asian and international companies on branding strategy.
www.brandingasia.com
Brand identity consultants offering assistance with corporate image design, packaging & labeling.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
Understanding Brand Equity: article on how to define & measure brand equity, provided by DSS Research, a marketing & information services company located in Arlington, Texas.
www.dssresearch.com
Selection of comments from the Fast Company Roundtable, published in February 1999.
www.fastcompany.com
Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication.
www.fm.co.za
Article by Dr. Bill McEwen published by Gallup in The Brand Management Column.
www.gallup.com
Weekly column from The Gallup Organization, highlighting discoveries about building brand loyalty. Written by Dr. Bill McEwen, Global Practice Leader, Brand Loyalty Management.
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Greenbaum Marketing is a marketing, creative and web firm focused on building client brands through tactical B2C, B2B, and internet strategies.
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Provider of graphic and package design, brochures, web design, branding, signage, billboards, exhibit design, posters, stationary and direct mail services.
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Graphic Design consultant specializing in symbol, logo, type (font) design, corporate literature programs and forms.
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Stacey Pilcher et al. was founded in 1999 as a strategic marketing and brand consulting firm. The firm helps clients see and seize new opportunities.
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Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium.
www.mce.be
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business
Create, distribute and manage your corporate identity materials while providing full-service distribution to your colleagues with less administration.
www.robynpromo.com
Saggezza is a brand communications agency helping companies understand, build, position and measure their corporate brands/identities.
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Our Professionals are Experts in Getting Your Message & Image Right.
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Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois.
www.smeal.psu.edu
Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International.
www.sterlingcm.com
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www.brainsonfire.com
Effective brand identity, print, graphic design & web solutions.
www.wollnerstudios.com
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Guide to Using a Logo and Trademark to Brand Your Business
Let your logo or trademark do the promoting for you.
If you've gone through the trouble and expense to create a logo for your business or register a trademark, it makes sense to leverage that investment into creating and promoting your business brand. It doesn't matter if your business is really small. Even a one person business can be a brand.
When used consistently, your logo or trademark will:
- Increase awareness of your company
- Build confidence in your business
- Create a loyal customer base
- Help customers make buying decisions
Action Steps
The best contacts and resources to help you get it done
Think outside the box
Place your logo on every piece of communication with your customers, including signs, business cards, stationery, brochures, Web sites, emails, direct mail pieces, invoices, receipts, labels, shopping bags and more. But that's only the beginning. To get the most branding bang out of your logo, be creative.
I recommend:
Find a list of ways to use your logo to promote your brand identity at brandlogic.com.
Create a logo usage guide
Consistent usage is one key to successfully promoting your brand to consumers.
I recommend:
When creating your company's logo usage guide, think how the logo will translate for all media of communication, including the Web, print, event signage, direct mail and promotional items. The style guide should address proper usage of PMS colors, fonts and clear space around the logo. Check out logo usage guides for the best brands of the world or get your own branding guide.
Get your logo on the road
You don't need to have delivery trucks or vans to make your mark on the highway. You can rev up your company's visibility by placing your logo on vehicles.
I recommend:
Place removable magnetic logos on your vehicle and on your staff's vehicles as a way to build your brand.
Promote your logo
Place your logo on promotional items and giveaways as a way to build brand awareness. Choose items that your customers will use on a regular basis to get maximum exposure.
I recommend:
Order promotional items that reflect your customers' lifestyles or that support a cause you think is important to your customers.
Sponsor charity events or local sports teams
Promoting goodwill also promotes good business. Community sports leagues and charity events are always looking for sponsors. Donate cash, equipment, or volunteer your employees' time in return for your logo appearing on team uniforms, event banners or other promotional materials.
I recommend:
Find out if your logo is suitable for embroidery on team uniforms at Team Sportswear, and contact your local chamber of commerce for upcoming events in your area.
Tips & Tactics
Helpful advice for making the most of this Guide- When providing your artwork on disk or via email to a designer, printer or other media, attach your logo usage guide to ensure consistency.
- Limit your logo to less than four colors and identify them clearly using the Pantone Matching System. Otherwise your red could turn out orange and your blue could look purple in print.
- When providing your logo electronically, make sure you attach the entire font file including the screen and postscript versions to the user. Otherwise you may end up with a bitmapped logo.
- Have your logo available in EPS format for print materials and in JPG and GIF format for your website.
- If your logo or part of your identity is trademarked, make sure to include the ™ symbol and include instructions in your logo usage guide for it.
